U.S. Cellular, the nations number six carrier, has just announced that they will be changing the way they do business with news of "The Belief Project". The Belief Project is simple -- finish your current contract, or sign up for a new one, and when it's finished it's finished. You still get all the perks that an in-contract customer would have -- discounted phones every 18 months, point to use for accessories or to upgrade early, and the same overage forgivness. There's no fee to participate, simply finish a standard two year plan and enroll in The Belief Project. You can quit whenever you want -- with no ETF, because you're not tied to a carrier contract.
While I applaud U.S. Cellular, I also have to question the other carriers. If the little guy (U.S. Cellular has about 6 million customers) can afford to treat their customers well and earn customer loyalty instead of enforcing it with contracts and outrageous ETF's, why can't the big four? It's awful tempting to just dump what I have here and head over to US Cellular and get a shiny new Desire -- all that holds me back is coverage. I urge all of you to check US Cellular's coverage for your area, if for no other reason than to question your current carrier about why they can't offer what the little guy can. The full press release is after the break.
Posted originally at Android Central
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